Tough Enough to Wear Pink
The ‘Tough Enough to Wear Pink’ campaign empowers rodeos and western events in the U.S. and Canada to focus attention on the need for a cure for breast cancer. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community.
The grassroots movement reaches beyond the rodeo arena to competitors, families and fans across America. All rodeo attendees and participants are encouraged to wear pink at the event.
Representatives from the Kingman Cancer Care Unit, the City of Kingman, and Kingman Regional Medical Center are on-hand to provide information and education about cancer and to raise funds for fighting cancer in our community.